At Beyond Indigo, we fervently believe in educating clients about marketing their businesses in the digital world. We strive to empower veterinary professionals with ample knowledge and confidence so that they can make intuitive decisions. To that end, we’re excited to announce our new webinar program for 2011. These concise and informative webinars are intended to provide you with relevant industry overviews on a diverse range of topics.

Following are just a few of our upcoming FREE veterinary webinars. To see the complete list of webinars or to sign up, visit www.beyondindigopets.com/webinars.

Contemporary Marketing in the New Digital World

Jun 22, 2011 – 12 (noon) to 1 pm CST

People interact with digital media differently than they do in person or with real-life marketing. Why? Because we are in control of what we see or do online. How do you keep people interested in your business and services? How do you keep your name in front of them in a way that is engaging to them? Better yet—How do you entice people to pass on your message to others they know through “viral marketing”? How do you choose a company to help you with marketing online? What questions do you need to ask and know? All of these questions will be covered, as well as:

• Learn the importance of search engine marketing and why you need it

• Learn the power of Facebook, e-newsletters, Twitter, blogs and YouTube

• Learn tips, tricks, and the “tone” to use when reaching out to people in the digital world

Making the Most of Your Advertising Dollars

Jun 29, 2011 – 12 (noon) to 1 pm CST

Utilizing your advertising dollars in the most cost-efficient and effective manner is a challenge for any business. This webinar will help you understand the options available online and how to use them. You don’t need to be an expert to be successful in advertising your business—you just need to know the different types available. Don’t be fooled by slick talking salespeople who want you to buy an expensive ad until you’ve attended this webinar. Measurement of ad results will also be discussed.

At the conclusion of this webinar, you will:

• Understand the differences among the types of online advertising

• Know how to measure ad results

• Know the questions to ask any ad sales rep so you don’t spend too much money

Internal Marketing

Jul 13, 2011 – 12 (noon) to 1 pm CST

This webinar will cover how to market to your own company and how to share the message you want presented to your clients with your staff. You worked hard to craft your business’ image, style, and promotions. Now make sure that your staff is using all that hard work.

Protect Your Reputation with the Technology and Social Media Policy

Whether at work or at home, your employees are online and could unwittingly (or intentionally) do harm to your business’ online reputation. Don’t let this happen to you! Download this must-have Technology and Social Media Policy document and gain peace of mind that you have clearly and in writing informed your staff of all of the consequences of inappropriate use of online resources that could create negative publicity for your business and even, in some cases, expose you to legal liabilities. Your online reputation on platforms such as Facebook, Twitter, and YouTube are too important to leave to chance. Click here to view a video on Employee Law and Social Media.

For a limited time, take advantage of Beyond Indigo’s promotional pricing for the Technology and Social Media Policy. Visit www.beyondindigopets.com/social for detailed information or to download the policy—use code “social2011” and receive a 25% discount!

Beyond Indigo Pets Payment Plan Choices

Your website and online marketing are critical investments for your company’s future, which is why Beyond Indigo offers payment options to fit most any budget.

Plan 1: Three months of interest-free financing (for websites only) through Beyond Indigo. Payment for marketing and social media work is due at time of service.

Plan 2: Beyond Indigo has partnered with Bank of America to help you promote your business. The special Bank of America Practice Improvement Loan lets you market your business without the pressure of up-front payments. Plans range from 12–120 months, so you can grow your business without shrinking your wallet.

The benefits of utilizing Practice Solutions for your financing needs include:

• Single-digit interest rates

• No prepayment penalties

• The ability to principally reduce at anytime

• No application or administration fees

• Flexible repayment terms from 12–120 months

• Easy single-page application for equipment and practice consulting loans

Additionally, Bank of America Practice Solutions is the leader in veterinary financing and is endorsed nationally by the AVMA.

Click here to download an application today! 

Special Offer for Joining Us on Facebook and Twitter

Like us on Facebook at www.facebook.com/beyondindigopets and/or follow us on Twitter at www.twitter.com/beyondpets and receive $350 off a three-month marketing package.